Roadshow
Corporate roadshows
A roadshow is the most direct route to your customers: you take the brand to where they are. Event Carrier A/S in Horsens, Denmark, builds and rents out vehicles for roadshows and mobile events and is the hub for planning, logistics, coordination and delivery.
What is a roadshow?
Roadshow or road show: the same thing
A roadshow, also written road show, is a tour where a company takes its brand, products and people out to its customers, town by town.
A roadshow event can be a product launch in the town square, a dealer tour, a trade fair or a customer meeting in a lounge on wheels. The advantage is that you meet customers where they are instead of waiting for them to come to you.
Corporate roadshow
Roadshows for business
A corporate roadshow is a roadshow for a company: a showroom, a meeting room or a stage that moves from town to town. Our vehicles are used for much more than roadshows in the classic sense.
- Product launches where your customers are
- Dealer and customer tours
- Trade fairs and exhibitions
- Hospitality and VIP events
- TV and production
- Education, training and health
Vehicles
Roadshow trailer, truck or screen
From a two-storey mobile showroom with a roof terrace to an LED screen on wheels. If we do not have the right vehicle in our own fleet, we source it from some of the largest international suppliers.
EC 1
Two-storey showroom with roof terrace
57 m² showroom + 35 m² roof terracejust under 2.5 hours
See truck
EC 2
The largest showroom in the fleet
82 m² showroom + 25 m² roof terracejust under 3 hours
See truck
EC 3
Efficient roadshow trailer, ready in 20 minutes
40 m²20 minutes
See truck
EC 4
Exterior stage and fully automatic setup
65 m² + 16.8 m² stage30 to 40 minutes, one person
See truck
EC 5
Campaign trailer and backstage
Campaign and backstageBy arrangement
See truck
EC 11
Double-decker with two outdoor terraces
2 floors + 2 terracesFast
See truck
Mobil Lab
Five classrooms and laboratories on wheels
38 to 47 m²10 minutes
See truck
Event Box
60 m² exhibition unit directly on the ground
60 m²By arrangement
See truck
LED screens
Mobile LED screens for roadshows, advertising and events
11.25 m² and 2 × 8 m²By arrangement
See truck
Transport and logistics
Roadshow transport and logistics
A roadshow stands or falls on its logistics. We plan and run roadshows all over Denmark, and we map all direct and indirect costs up front, so there are no unpleasant surprises along the way.
- Route plan and permits
- Transport of vehicle, stands and tents
- Bridge tolls, hotels and support vehicles
- Cleaning, security and insurance
- Catering and maintenance
- Technicians and operations on tour
Service
Roadshow service from idea to final stop
We help with the whole roadshow or with the parts you need. Through our partners we can also handle PR and marketing material.
- Vehicle design and wrapping
- Interior fit-out
- Route planning and permits
- Technicians and operations on tour
- PR and marketing material
- Measurement and evaluation
Denmark and Europe
Danish roadshow or international roadshow
We plan and run roadshows all over Denmark and work for companies across Europe. A Danish roadshow can stand alone or be part of an international roadshow, and we settle that with you from the start, because it affects the route plan, timing and budget.
Price
What does a roadshow cost?
The price depends on how long the tour lasts, how many stops it has, which vehicle you choose and how much design, transport and staffing is included.
Few companies can justify owning a mobile show trailer. That is why we offer flexible solutions, from a one-day or weekend event to a project lasting several years. Tell us about your idea in the Event Planner, and we will come back with a no-obligation proposal for truck, setup and timeline.
Questions and answers
What is a roadshow?
A roadshow is a tour where a company takes its brand, products and people out to its customers, town by town, often in an event truck or show trailer.
What is the difference between roadshow and road show?
There is no difference. Roadshow and road show are two spellings of the same word.
Can you handle transport and logistics for our roadshow?
Yes. Event Carrier plans and runs roadshows all over Denmark and handles route planning, permits, transport, support vehicles and operations on tour. All direct and indirect costs are mapped up front.
Which vehicle should we choose for a roadshow?
It depends on what will happen in the vehicle, how much space there is, where it will stand and how quickly it must be set up. The fleet ranges from a two-storey mobile showroom to compact trailers and LED screens.
What does it cost to hire an event truck for a roadshow?
The price depends on period, number of stops, vehicle, design, transport and staffing. Solutions range from a one-day or weekend event to a project lasting several years. Send a brief in the Event Planner for a no-obligation proposal.
Can we run a roadshow outside Denmark?
Yes. Event Carrier works for companies across Europe, and a Danish roadshow can be part of an international roadshow.
Ready to roll?