Trade fair · MCH Messecenter Herning
R2 Group
Exhibition stand at Kopenhagen Fur
- 01
The challenge
R2 Group, which sells equipment to mink farmers, wanted to stand out at an indoor trade fair while having an open layout and a quiet place for customer negotiations.
- 02
The solution
The glass panes were replaced with a fence around the trailer, and the stairs were moved inside the stand. The upper floor became a meeting room for negotiations.
- 03
The experience
The stand turned heads, and many thought R2 owned the trailer itself because of the branding in the light box and on the bonnet of the truck.
